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ProInstincts Enterprises, Inc.

Technology businesses.
Built to last.

Professional instincts, put to work.

We build and operate software businesses that help people connect knowledge, make decisions, and do meaningful work.

Meet our companies

Founder-led. Based in Fort Mill, SC.

Build. Operate. Acquire. Compound.

PhasoricClassLattice

Our companies

Different purposes.
Shared ambition.

Connected intelligence. Education. Focused businesses with their own identities, strengthened by the technology and knowledge behind them.

Phasoric

Operating

Connected Intelligence

Connected intelligence for people, teams, and AI systems.

Turn notes, research, and decisions into lasting context. Keep knowledge connected, portable, and under your control.

  • Local-first knowledge
  • Durable Markdown
  • Decision memory & provenance
Explore Phasoric
Phasoric example workspace with local notes, a Markdown editor, and connected note tools.
A connected workspace for knowledge and context

Phasoric

Example product workspace

Phasoric example workspace with local notes, a Markdown editor, and connected note tools.

A connected workspace for knowledge and context

ClassLattice

Operating

Education Intelligence

Connected intelligence for teaching and learning.

Bring planning, teaching, assessment, and evidence together. Help teachers move from an idea to a lesson, with educators in control.

  • K–12 curriculum intelligence
  • Standards alignment
  • Lesson planning & assessment
Explore ClassLattice
ClassLattice example teaching kit for equivalent fractions, with a lesson, student handout, exit ticket, and teacher guidance.
From a teaching idea to a lesson ready for review

ClassLattice

Example product workspace

ClassLattice example teaching kit for equivalent fractions, with a lesson, student handout, exit ticket, and teacher guidance.

From a teaching idea to a lesson ready for review

The way we work

Build. Operate.
Acquire. Compound.

We stay close to our products and the people who use them. What we learn in one business strengthens the next.

Start with a real need.

We start with real workflows, real users, and recurring needs. Then we build the software and intelligent systems that can make a lasting difference.

Founder-led. Operator-built.

Built by people
who build software.

ProInstincts Enterprises, Inc. is led by Arthur Ketchel II, a software engineering leader, technical founder, and fractional CTO with more than two decades of experience building products and engineering organizations across startups and large enterprises.

About Arthur

From ProInstincts

The latest from our company.

Company developments and perspectives on the work behind the portfolio.

Company updates

A dedicated home for ProInstincts

Introducing the corporate website for ProInstincts Enterprises, Inc., with a clear view of our operating approach and portfolio.

All company updatesRead the blog

Looking ahead

Let’s build
what comes next.

Work with ProInstinctsPartnerships, shared ideas, and corporate inquiries.Explore an acquisitionComplementary software. Long-term possibilities.